MOYO — design + web development
Moyo is a fictional, customizable trail mix company.
Research / Marketing Plan / Information Architecture / Logo / Styletiles / Wireframes / Design / Build
Before any designing occured, a marketing plan with company details, personas, product and promotion details about the products/services were devised. The marketing plan was a crucial component of this project because it served as an outline for determining the purpose of the company which in turn, helped in defining the look and feel.
Moyo was born out of my love for nuts as a healthy snacking item. The overall image of the brand is colourful, light, playful and fun. I wanted to create an enjoyable, unique experience by having the option to customize your own trail mix. Furthermore, I knew that from a UI/UX standpoint, ideating that customize interface would be a challenge.
The site architecture plays an integral role in determining the content of the website and overall user experience. For this particular project, the customize portion was itemized in order to clearly identify the required steps for the 'customize your trail mix' interface.