finding american — design + web development
Finding American is a visual essay by documentary photographer Colin Boyd Shafer that highlights the stories of people who have emigrated to America.
Research / Personas / Wireframes / Design / Build
Colin provided the scope and details of his requirements and we researched personas, developed wireframes and the site architecture. For this particular project, I created the design for people who who cared about culture, promoting diversity, and who appreciate art in its many forms. Particularly art for social change.
For this project, we had the opportunity to design and build a potential promotional website for Colin’s journey. The design phase of this project went through a few stages but a final theme was extrapolated from the initial mock up. I wanted to keep the overall look and feel quite minimal with subtle textures, colours, in order to direct the focus towards the storytelling and beautiful photography.